Anything But A Box

            Creativity is one of the most important assets a person can have. George Lois, a controversial American art director and designer, said, “Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” These words really reflect my understanding of creativity and why a chose to pursue a career in graphic design. The ability to think creatively and solve a problem is what drives designers, and it is how I approached the first assignment project.

          When I started thinking about the problem, transforming a cardboard box completely, I knew I wanted to make it into something more organic. A cardboard box is so geometric and symmetrical, and I really wanted to eliminate that feel. I then started thinking about the background of a cardboard box. Where did it come from? I decided to create a tree because I liked the quiet irony of making a tree out of cardboard.

            I learned a lot about being resourceful during this project. When I ran in to problems with my design I had to adapt and learn how to continue solving the problem at hand. It also gave me a chance to work with material in my hands which was a refreshing break from the computer. Overall, I enjoyed the challenge of finding creative ways to manipulate the cardboard and alter the look and feel completely.